Braze pricing: How much does it cost?

As one of the more popular customer engagement platforms on the market with a G2 rating of 4.5, it should come as no surprise that Braze is used by companies such as HBO Max, Skyscanner and Burger King to target and build customer relationships across multiple channels.

But while it's reassuring to know you'll be in good company by adding Braze to your SaaS portfolio, you may still be left with one question — how much will it cost?

In this article, we'll not only discuss how you can find out the price of Braze, but we'll also outline proven ways you can secure a discount on your subscription.

How much does Braze cost?

While Braze’s website doesn't give much away in terms of pricing, there are still a number of other ways you can gain insight into what you can expect to pay for the tool.

First off, you can request a direct quote from Braze itself by getting in touch with the sales team and having a discussion about your business' needs. At this stage, you’ll likely be offered a product demonstration to help provide some practical understanding of Braze’s advanced suite of engagement tools.

Assuming you aren’t quite ready to enter into a sales conversation just yet, there are a couple of alternative options for obtaining the necessary pricing information.

How to find out Braze's pricing without requesting a quote

One way to find out more about Braze’s pricing model is by searching through third-party forums and gathering information about what other buyers claim to be paying.

As an example, this article from OneSignal explains that Braze charges based on each organization’s onboarding plan, the number of monthly users logging sessions, and the count of data points. It also suggests that Braze offers no free version of the platform.

Elsewhere, Capterra reviews of Braze claim that the floor pricing – that being the lowest price offered – is €60,000 per subscription term, translating to around $63,000. Multiple other customers comment that pricing is on the higher side compared to alternative solutions, but fail to provide any specific figures.

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Similarly, articles from Pushwoosh and Bruce Harpham state that Braze pricing can reach up to $100,000 per annum.

Now while this can give you a frame of reference, there are still a number of issues.

Firstly, there’s a big difference between $60,000 and $100,000, and no indication is given as to what you get at each price point. Secondly, many of these accounts are several years old and with SaaS pricing increasing by an average of 11% each year, these figures are likely to be outdated.

The pricing transparency problem

This ultimately illustrates the issue of pricing transparency in software procurement.

Research from OpenView suggests that just 45% of SaaS vendors publish their pricing online, creating a challenging purchasing environment for buyers looking to add new tools to their company SaaS stack.

So, what’s the solution?

In short, real-time pricing benchmarks.

Vendor pricing benchmarks specifically provide invaluable intel on how much other similar companies are paying for their subscriptions. Intel that can provide you with much needed leverage to secure the very best terms and pricing on any subscription – Braze included.

Keep in mind though that many SaaS procurement providers only offer pricing benchmarks as an add-on, so it’s worth considering providers, such as Vertice, that include them as a core feature of their service.

How to secure a discount for Braze

Whether or not you secure a discounted price on a Braze plan ultimately comes down to your negotiation strategy. Our data shows that 90% of companies overspend on SaaS in general by up to 20-30% — the truth is, there’s nearly always a deal to be had, you just need to know the software negotiation strategies needed to drive a bargain.

Here are our top recommendations:

Subscribe to a multi-year contract

In many cases, signing up for a multi-year agreement will lead to further discounts. In fact, our data shows that suppliers will generally increase the discount attached to their contracts by an extra 5% for each additional year that a buyer commits to.

Suppliers will generally increase their discounts by an extra 5% for each additional year a buyer commits to.

So, if the typical annual discount is 20%, you could secure a 25% discount for a two-year agreement, and up to 30% for a three-year plan.

The caveat here is that you need to be confident that you’ll still have a need for the tool further down the line, as it can be difficult and expensive to terminate a contract early if the product is no longer the right fit. But if Braze is set to be a permanent fixture of your SaaS stack, a multi-year contract could work to your advantage.

We would, however, recommend that you consider negotiating on the following clauses to ensure that the contract provides flexibility and scalability as your business grows:

• Include a scalability clause that allows for an increase in users, licenses, storage, or features as required, without heavy penalties or significant price hikes.
• Request a clause that allows for an annual review of the contract to adjust terms based on evolving business needs. This should include pricing, scope of services, and product features.
• Make sure the contract includes flexibility for adding or reducing users or seats. This will ensure that you’re not locked into a fixed user count, which could lead to unnecessary costs further down the line.
• Negotiate volume discounts or price caps for future years, to ensure that the contract adapts to your growth without unexpectedly high costs.
• Ensure there is a well-defined exit strategy, enabling you to terminate the agreement early without excessive penalties if the solution no longer fits your needs, or if the vendor’s performance is subpar.

Use shuttle diplomacy

The use of an intermediary between your business and the vendor — a tactic known as shuttle diplomacy — can be a productive tool in software negotiations. This is because a mediator can help to create a sense of impartiality that will facilitate discussions that both you and your vendor can walk away happy from.

But that’s not the only benefit though.

A third party can act as a go-between to communicate proposals for either side, stipulate details that have gone overlooked, or pass on other information without the purchasing party needing to be directly involved in conversation with the supplier.

The best mediators typically have experience and expertise in the given field of software negotiations, helping the deal to pass through as efficiently as it can, all the while saving you a substantial amount of time and effort.

Secure the best Braze price with Vertice

At Vertice, we can negotiate on your behalf and help you effectively manage your entire software procurement process. We secure best-in-class software deals, drawing on expert knowledge of the SaaS industry and our team’s extensive negotiation experience.

Plus, with access to the pricing and discounting data for more than 16,000 vendors worldwide, we can ensure you are securing the best possible deal on every subscription.

See for yourself how Vertice can simplify your procurement and deliver substantial cost and time savings by taking a self-guided tour of our platform. Alternatively, find out how we reduced one company’s SaaS spend by 30% and saved them $155,000 on a single contract.