Airtable Pricing: What it Costs and How to Get a Discount

So, if you're considering adding Airtable to your tech stack, you're certainly not alone – more than 500,000 organizations are already using the platform, including household names such as Shopify, Spotify and Intuit.

As with any new software purchase, however, there are a few things you'll want to know before entering into discussions with sales. The first being how Airtable actually costs.

As SaaS prices continue to climb, you’ll need to determine whether the platform is within your budget, and if it will provide a worthy return on investment to your business. You'll also want to find out what your options are for securing a discount, especially if you’re looking at an enterprise-level subscription.

Ultimately, software prices are rarely set in stone, and if you can secure a competitive rate on a high-value contract, it can yield substantial savings and provide better financial flexibility for your business.

With this in mind, here's everything worth knowing about Airtable pricing.

How much does Airtable cost?

Before we explore your options for an Airtable discount, it’s worth understanding the different pricing plans on offer, as this will help you determine which tier is the best fit for your needs, along with the list price.

While the vendor does operate a free, albeit limited plan, the more advanced functionality is reserved for paying users.

So, what does each plan consist of?

Airtable pricing plans

Airtable Free plan

Airtable’s free plan is only recommended for individuals or smaller teams. It supports up to five editors across an unlimited number of bases, each with 1,000 records per base. Users can also enjoy access to Airtable’s basic feature set, including interface design capabilities and up to 100 automation runs.

Airtable Team

Airtable’s Team plan costs $20 per seat, per month on an annual billing schedule, or if you opt to pay monthly, you’ll be looking at $24 per seat.

With this Team plan, users benefit from more advanced functionality, with up to 50,000 records per base, an unlimited number of editors in the workspace, and more comprehensive customizations, permissions, and support functionality than Airtable’s Free tier.

Airtable Business

Airtable Business will set you back $45 per seat, per month on an annual basis, or $54 per seat when billed monthly.

This plan type is recommended for teams requiring even more advanced functionality and administrative capabilities. It provides everything available on the Airtable Team pricing plan, with the addition of 125,000 records per base, 100,000 automation runs, and access to more advanced Airtable features such as advanced sync integrations, admin controls, and SSO.

Airtable Enterprise Scale

The highest subscription tier is the Airtable Enterprise scale plan, suitable for organizations wanting to build scalable, flexible apps with powerful governance tools.

On this plan, users can access the full breadth of Airtable’s feature set, as well as 500,000 records per base, 500,000 automation runs, and far more comprehensive admin functionality.As with most software solutions, Airtable Enterprise pricing is not publicly listed on the vendor's website, requiring users to contact them for detailed pricing information.

Here’s the thing though – without any frame of reference on what others are paying, it’s impossible to know if you’ll be quoted a fair deal, let alone the best possible deal.

This lack of transparency is an overwhelming issue in SaaS procurement, leaving 90% of companies paying an average of 26% more for their software applications than necessary.

The question is, how do you ensure you’re paying the best price for Airtable Enterprise?

Your options for securing an Airtable discount

Heading into sales discussions equipped with intel on what other companies are paying is one of the most effective ways to negotiate a better deal.

But how do you get this intel?

Searching the web

Your first option for finding out how much an Airtable subscription is likely to cost you is to look online for information about what other companies are being charged. This will help you understand the material cost you could end up paying and any discount that might be available.

After running a quick search, we found one thread in an Airtable Subreddit from a user asking about enterprise-level pricing. The poster explained that they were quoted $8,000 per year for Airtable Enterprise as a small company with just seven users.

In the same thread, another user commented that their business pays half that amount, but for 20 users.

While this is just two anecdotal examples, it does reflect a substantial disparity in pricing based on user needs. In fact, Vertice’s own data corroborates this, showing that there are some inconsistencies in Airtable pricing across similar profiles.

But as with anything, anecdotal comments found in user pricing forums do need to be taken with a pinch of salt. Especially as these particular examples are possibly outdated given that they’re two years old, and software prices are rising by an average of 12% year-on-year.

So, is there a more reliable way of finding out how much Airtable Enterprise Scale will cost you?

Pricing benchmark data

The only way to obtain accurate, real-time data into what other similar companies are paying for an Airtable Enterprise, Business or Team subscription is with vendor pricing benchmark data.  

With SaaS costs almost always up for negotiation, this pricing intel can help secure substantial cost savings.

While many SaaS procurement software providers will be able to provide generic vendor pricing, the best providers will take factors such as your industry, company size, and other specific requirements into account to obtain more accurate peer benchmarking data.

Better yet, they will use this intel as leverage to negotiate on your behalf.

This data alone though won’t necessarily secure you the best deal. You’ll also need to apple effective negotiation strategies.

‍See how we saved one company $155,000 on a single SaaS contract.

Tips for negotiating a better price on your Airtable subscription

Propose a multi-year subscription term

‍One common software negotiation strategy is to commit to a longer subscription period. While Airtable already offers a cheaper annual billing rate in comparison to the cost of a recurring monthly payment, there may be savings to be had if you offer to sign on for an even longer duration.

Not every vendor will offer a discount for a multi-year plan — but our data suggests that in general, SaaS sellers tend to offer a discount average of 5% off the asking price for each extra year a subscriber commits to.

So, if you’re familiar enough with the Airtable platform to know that it will be a mainstay of your software stack for the years to come, it could be worth negotiating a longer contract with the vendor.

Establish your BATNA

‍By having a BATNA, in other words a Best Alternative to a Negotiated Agreement, you stand to strengthen your negotiation position. This is because it provides you with a clear fallback plan, meaning you’re not reliant on reaching an agreement with the current vendor or counterpart.

With a strong BATNA in place, you’re less likely to accept unfavorable terms or be pressured into a deal, knowing you have a viable alternative.

Essentially, your BATNA gives you the confidence to walk away from negotiations if they don’t align with your goals, putting pressure on the other party to offer more favorable terms to keep your business.

Secure the best price on any SaaS contract with Vertice

With access to the pricing data for more than 16,000 global software vendors, Vertice can help you secure the very best price and terms on any software contract – Airtable included.

In fact, our expert procurement team have years of negotiation experience, along with unparalleled vendor knowledge, meaning we know exactly which levers to pull, and when.

And it’s not just your contract management we can handle. With our advanced technology, we can help you streamline your entire procurement process for maximum time savings.

See for yourself how we saved one company 115 hours on negotiations in just three months, while helping another reduce their annual software spend by 30%.