This Attentive pricing resource showcases the mobile marketing solution’s main use cases and functionality, illuminating the key selling points and providing an impartial overview. We’ll assess the platform’s pricing variables and investigate potential costs to help your organization procure efficiently and intelligently. On that note, we’ll also compare Attentive with similar vendors to ensure you make the right choice. If you decide to go ahead and subscribe, Vertice’s white-glove purchasing teams can negotiate directly to get the best price. 

What Attentive can do for you

Attentive is a mobile marketing solution offering several products within SMS and email messaging. The vendor also targets wider list management, helping organizations segment audiences, leverage in-depth analytics, integrate with existing applications and stay compliant.

Primarily a B2C platform, Attentive helps companies of all sizes foster deeper customer relationships via personalized and timely mobile communication. This enhances customer loyalty, drives repeat purchases, and ultimately builds a stronger brand footprint. 

Attentive pricing also includes multi-faceted AI capabilities for segmentation, messaging automation, conversational analysis, and more.    

The vendor is a proven visionary regarding SMS marketing, as demonstrated by its patented two-tap mobile technology. This eliminates the need for sign-up forms, creating a frictionless way for potential customers to sign up and maximizing opt-in rates for SMS marketing campaigns. 

Customer stories also reveal Attentive’s industry-leading commitment to customer service and onboarding. Organizations benefit from specialized guidance and round-the-clock technical assistance, enabling them to hit the ground running. This is commonly lauded as one of the product’s most significant selling points, especially compared to alternative mobile marketing solutions.

Attentive pricing structures and tiers

Attentive pricing is completely obscured on the website, with no mention of specific subscription tiers or pay-as-you-go prices. This is fairly common throughout the SaaS industry, a trend we’re adept at navigating at Vertice. 

Our investigations via the Attentive help chat and other online resources suggest that Attentive pricing is largely based on customer list and message sending volume. We were also asked about approximate monthly web traffic and what countries this refers to. 

Volume isn’t the only factor to consider regarding Attentive pricing. The vendor lists several products under three core areas: Messaging, Email, and List Management. There’s a strong possibility that an overall cost is influenced by what products you require. We provide an overview below.

Attentive pricing – Messaging 

Attentive’s main focus is messaging. The vendor is a proven SMS marketing leader, with over one billion messages sent and received monthly. 

Organizations benefit from 50% higher spend from replies and 2x+ higher conversion rates, suggesting strong ROI compared to traditional marketing methods (although it’s unclear what these figures are in comparison too).  

Examining Attentive’s messaging solutions backs up these impressive figures. The platform goes beyond simple SMS marketing, using AI and live agents to build two-way relationships with customers and make genuine conversations possible without vastly increasing employee workloads. 

Check below for the main components: 

• SMS – Reach customers directly on their mobile devices with targeted marketing campaigns, promotions, and updates straight to their pockets. Attentive helps you create tailored messages with potential for images, GIFs, audio and video using engagement data to get the best fit. 
• Deliverability – Avoid unread messages with best-in-class deliverability. Attentive partners with multiple aggregators and 80+ carriers to ensure messages are always delivered. The vendor also helps organizations send messages to customers when they’re most likely to act, actively avoiding quiet or inconvenient times. 
• Concierge – Attentive Concierge is one of the most eye-catching highlights. Sophisticated AI and live agents help organizations craft accurate and helpful replies in seconds, facilitating fully-fledged conversations and enhancing the customer experience.  

Attentive pricing – Email 

Although Attentive pricing is predominantly occupied with SMS marketing, the vendor also has advanced email marketing solutions. Organizations can leverage seamless omnichannel marketing, with a unified composer for email and SMS making orchestration and retargeting refreshingly easy. 

The Attentive price also includes an intuitive drag-and-drop email editor, helping you design and personalize marketing campaigns with just a few easy clicks. 

Attentive pricing – List Management 

The advanced SMS and email marketing features outlined in the last two sections wouldn’t be anywhere near as valuable without powerful analytics, integrations, and audience assessment under the hood. 

Attentive pricing for the List Management product helps ensure your organization has the audience data required to leverage the Messaging and Email services to the max. 

Here are the main aspects: 

• Growth – Utilize Attentive’s patented two-tap technology to seamlessly grow email and SMS subscriber lists;
• Audience Manager – Leverage comprehensive user profiles, strategic targeting, and advanced segmentation using behaviors, demographics, and more; 
• Analytics – Make data-driven decisions with comprehensive analytics and intuitive dashboards tracking everything from message open rates to click-throughs and conversions;
• Attentive AI – Choose from AI Essentials, AI Pro, or AI Journeys. Attentive pricing for these products unlocks AI-assisted content reaction, segmentation, personalized messaging, and more; 
• Integrations – Connect Attentive data and workflows with over 100 integrations including Shopify, Salesforce, Zendesk etc.; 
• Compliance – Attentive’s dedicated in-house legal team safeguards organizations from potential compliance issues, focusing particularly on TCPA, CCPA, CTIA, GDPR, CASL, and ADA regulations;
• Client Strategy – Dedicated client strategy teams help you maximize results and ROI with expert guidance, award-winning customer support, and best-in-class onboarding. 

Additional Attentive costs to consider 

With Attentive pricing so obscured, anticipating any additional expenses is difficult. There don’t seem to be many traditional add-ons, although remember that volume-based pricing can lead to fluctuating bills. 

Other vendors offering mobile marketing solutions 

Comparing vendors is a vital step for an organization’s procurement cycle, especially for marketing solutions that can differ significantly regarding interface and general functionality. Check below for three alternative mobile marketing solutions to consider.

Attentive pricing vs Klaviyo 

Klaviyo pricing is more transparent than Attentive. The vendor offers a slightly broader suite of marketing tools, although its SMS-specific functionality isn’t quite as pioneering as Attentive’s. Here are the prices based on 1,001-1,500 active user profiles:

• Email and SMS – Starts at $60/month; 
• Email – Starts at $45/month; 
• Free – Starts at $0/month. 

Ultimately, Attentive is the better option for B2C organizations looking for an advanced SMS marketing solution. However, Klaviyo could be a better fit for businesses requiring a wider range of marketing features. 

Attentive pricing vs Braze

Braze pricing is similarly volume driven, but customer stories suggest it’s slightly more expensive than Attentive. This isn’t without reason, as Braze offers a more comprehensive customer engagement suite with additional A/B testing and customer journey mapping. 

Organizations searching for powerful omnichannel marketing might consider Braze, although Attentive has the more exciting pioneering technology for SMS campaigns, particularly regarding AI-driven conversations.  

Attentive pricing vs Twilio 

Twilio pricing is also calculated on a pay-as-you-go basis, offering a flexible and scalable approach to mobile marketing. The vendor focuses on empowering developers with robust APIs and development tools, subsequently enabling organizations to build custom SMS solutions integrated with existing automation platforms and workflows. 

Consequently, Twilio can be a more malleable fit for businesses with strong developer expertise. As much as this can be a positive, it can also be a drawback if you prioritize ease-of-use. In these cases, Attentive is the better fit. 

Attentive pricing – the Vertice verdict 

Attentive provides pioneering SMS marketing features, particularly with its two-tap sign-up tool and advanced conversational AI solutions. The vendor’s celebrated customer support is another major highlight, cited as a key reason behind other companies’ decision to work with the platform. 

Volume-based pricing can also deliver a highly scalable solution, although obscured price points are a potential drawback. On the one hand establishing a rough idea of Attentive costs for your organization is made frustratingly difficult by this approach. On the other, the flexible approach can reduce the friction associated with scaling marketing operations. 

This is particularly useful for fast-growing SMBs or organizations with fluctuating marketing requirements in industries like tourism, hospitality or summer entertainment.   

But this does come with a caveat: volume-based pricing can get expensive as operations increase. We strongly recommend keeping a firm eye on list size, message sending, and monthly web traffic volumes to avoid spiraling costs. 

The Vertice SaaS Purchasing Platform can help here, visualizing your tech stack with real-time reporting and intuitive dashboards. Consequently, you can have greater control and awareness of Attentive usage – crucial knowledge considering the volume-based pricing structure. 

Vertice’s white-glove service also helps you optimize procurement with direct SaaS contract negotiations using over 16,000 benchmarked vendors to secure the cheapest price. Our customer purchasing teams are experienced negotiators and can help secure optimal subscriptions. Get in touch to see how we can help.