ZipRecruiter offers several pricing tiers for its customers, but which is right for you? We’ll explain the differences between each, as well as how ZipRecruiter compares to other employment marketplace solutions. Then, discover the benefits of the SaaS Purchasing Platform from Vertice, and how it can save your organization time and money during procurement.

What ZipRecruiter can do for you

ZipRecruiter is an online employment marketplace that helps employers find qualified candidates for their job openings. It offers a range of features to streamline the hiring process while letting HR teams reach a broader pool of applicants. Here are some of the platform’s key features:

• Job distribution – When you post a job on ZipRecruiter, it’s also distributed to over 100 other job sites including Trovit, Patch and Google, as well as social networks like LinkedIn and Facebook.
• Candidate matching – Using artificial intelligence, ZipRecruiter recommends the best people for your job posting based on skills and experience, and then invites potential candidates to apply. 
• Customizable job descriptions and screening questions – Employers can save time by using pre-built job description templates, and filter out unqualified candidates by adding screening questions to postings.
• Flexible job slots – Unlike some employment marketplaces, ZipRecruiter doesn’t lock you into a fixed 30-day posting period. Once you’ve made a hire, simply close the job and post a new one in the same slot. 
• User-friendly dashboard – ZipRecruiter provides an easy-to-use dashboard where employers can review, sort, and rate candidates, as well as receive feedback to improve their results.
• Mobile accessibility – Employers can manage the hiring process on the go using ZipRecruiter’s highly-rated app for Android and iOS, which potential candidates can also use to browse job postings.

ZipRecruiter also offers 24/7 customer support based in the US.

ZipRecruiter pricing structures and tiers

ZipRecruiter pricing isn’t particularly transparent. As is often the case with SaaS solutions, it’s not publicly disclosed — vendors do this in order to maintain a competitive edge during negotiations. 

However, this presents an opportunity for procurement teams to negotiate the best price for the services they need. Acquisition partners like Vertice can help here, giving customers access to exclusive benchmarking data that can be used to leverage the best deals.

ZipRecruiter pricing is divided into two sections:

• SMB plans include Standard, Premium, and Pro. These are for businesses with 1–5,000 employees;
• The Enterprise plan is for businesses with over 5,000 employees. 

Your plan’s price depends on both the tier and the number of job postings you need. Here’s a more detailed look at each subscription level.

ZipRecruiter pricing – Standard

The Standard ZipRecruiter tier is best for businesses on a budget requiring a simple set of hiring tools. Customers on this plan get access to dashboards to manage postings, automatic distribution to over 100 job sites, and AI-driven candidate matching. 

ZipRecruiter pricing – Premium

Premium pricing includes everything in the Standard tier, along with access to ZipRecruiter’s database of over 43 million resumes. As a result, job postings receive six times more candidates on average. 

ZipRecruiter pricing – Pro

If you want even more reach, it’s best to opt for the Pro plan. Along with all the features of Premium, you can enable TrafficBoost for urgent or hard-to-fill postings, which promotes your job to the top of highly targeted email alerts. 

Pro ZipRecruiter pricing also lets you integrate the platform with applicant tracking systems (ATSs) like ADP, Appcast, and ApplicantPro. 

ZipRecruiter pricing – Enterprise

Designed to meet the hiring needs of larger companies, the Enterprise tier of ZipRecruiter pricing offers sponsored reach across a variety of channels, supported by a unique job seeker audience, campaign management tools, and ATS integrations. It also includes access to the ZipRecruiter 43m+ resume database.

Additional ZipRecruiter costs to consider

On the whole, ZipRecruiter pricing is fairly straightforward and there are few costs to consider outside of your plan’s allowance. 

If you require additional job posting volume, you can simply adjust your plan from within your account. If you’re on a Pro or Enterprise plan and want to use TrafficBoost, you may need to purchase additional credit. 

One other additional cost concerns posting your jobs to LinkedIn, which incurs an extra fee.  

Other vendors offering employment marketplace

As part of a strong SaaS procurement process, it’s always worth considering alternative vendors. How does ZipRecruiter shape up against the competition? Here’s a look at how three other employment marketplace solutions compare in terms of features and pricing. 

ZipRecruiter pricing vs LinkedIn

LinkedIn pricing is a little more flexible than ZipRecruiter as the vendor’s services are split quite granularly:

• LinkedIn Recruiter is the platform’s solution for finding qualified talent, and there’s a Lite version for those with low-volume hiring needs;
• LinkedIn Jobs lets your organization post open roles. It’s worth noting ZipRecruiter can actually cross-post jobs to LinkedIn, although this costs an additional fee; 
• Career Pages and Landing Pages can be used to promote your company’s job opportunities with custom branding;
• LinkedIn Talent Insights provides real-time data throughout the hiring and workforce management lifecycle.   

LinkedIn can integrate with ATSs, candidate relationship management solutions, and communication tools like Zoom, Teams, and Outlook. 

LinkedIn offers access to an extensive professional network, so it’s better-suited to recruiting professionals and executives. ZipRecruiter, on the other hand, leans more towards high-volume recruitment across various roles. 

ZipRecruiter pricing vs Indeed

For organizations with smaller budgets, Indeed may be a suitable option thanks to its basic free job posting. In contrast, you’ll need to pay for ZipRecruiter outside of the free Standard and Premium trials. That said, the effectiveness of free Indeed job postings can vary.

In terms of paid options, Indeed pricing is based on the services you need. Sponsored job posting can increase your reach, with budgets starting at $5 per day or $150 per month. If you want access to Indeed’s 200m+ resume database and Smart Sourcing product — which offers similar capabilities to ZipRecruiter — pricing starts at $120/pm for Standard (1–11 hires per year) and $400/pm for Professional (12+ hires per year). 

ZipRecruiter pricing vs Glassdoor

Glassdoor pricing is split into several different categories, with a free and paid tier within each. Reach lets you grow brand awareness with a free company profile, with paid-for features including custom branding and boosted visibility in search results. Listen provides insight into sentiment around your brand through competitor comparisons and advanced insights from employee reviews. Other services include multi-platform ads and geographic localization. 

In general, Glassdoor leans more towards employer branding and transparency, providing valuable insights into company culture and employee reviews. As a result, it may not directly improve job posting visibility in the same way as ZipRecruiter and other employment marketplace platforms. Instead, it’s ideal for companies focused on attracting candidates who are a good fit for their culture.

ZipRecruiter pricing – the Vertice verdict

On the whole, ZipRecruiter provides a robust set of tools for identifying talent. Much of its power comes from its proactive approach, utilizing AI to select the best candidates and letting you automatically contact them. As a result, the process of finding qualified people to fill your roles can be made significantly more efficient. 

ZipRecruiter’s lack of public pricing is somewhat of a roadblock in the procurement cycle. So, why not let Vertice help? By partnering with us, you’ll get access to our exclusive benchmarking data to see what other companies are paying for ZipRecruiter, giving you — or our in-house negotiators — a solid foundation on which to achieve the best possible pricing. 

We’ve benchmarked over 16,000 vendors in our database, so we can help you find an alternative if ZipRecruiter isn’t quite right. With $3.4 billion of managed spend across our customers, you’re in safe hands.

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