Joel Windels is VP Marketing at Vertice. Before that, he ran the 40+ person marketing and BDR organization at Absolute Software, a NASDAQ-listed cyber security firm with over $200m in revenue. Other roles include CMO and VP Marketing positions at NetMotion, Wandera and Brandwatch, which successfully exited for a combined $1.2bn in 2021. His 'other' job is running Cook Street United, a soccer club he co-founded on Vancouver Island in 2020.