Wistia pricing is broken into several tiers, but it’s not always clear which one you need. We’ll break down what’s included with each, what the solution costs, and how it compares to alternative video marketing vendors. Lastly, find out how the SaaS Purchasing Platform from Vertice can unlock the lowest Wistia pricing and help you save money across your entire tech stack. 

What Wistia can do for you

Wistia is a cloud-based video marketing platform providing a unified solution for creating and hosting video alongside various marketing and analytics tools. The vendor’s extensive features cover several areas:

Video creation

With Wistia’s user-friendly tools, users can create professional videos without any prior experience. The platform can record your screen, webcam, or both. The suite of editing tools makes it easy to add transitions, trim content according to automatically generated transcripts, and add royalty-free music. You can intelligently generate short-form videos from longer content using AI too. Timestamped comments and approvals streamline the feedback process and make it easier to collaborate.

Video management and hosting

Robust tools for managing video content let users organize videos into projects and channels for easy access and navigation. Wistia can also host your videos and offers customizable video players with your company’s branding. Embed these players on websites or share them via custom URLs, giving your audience high-quality playback up to 4K on any device.

Video marketing

Wistia includes various features to enhance audience engagement and lead generation. You can add text-based CTAs to your videos or lock them behind email gates, while SEO optimization tools help increase discoverability. Wistia also lets users host live webinars with built-in Q&A, polling, and audience chat.

Video analytics

Wistia provides detailed analytics to measure video performance and audience engagement. Available metrics include view counts and conversion rates, with frame-by-frame insights and viewer heatmaps so you can see exactly what’s working and what isn’t. A/B testing lets you serve different thumbnails or videos to see which performs better and further finetune your video marketing strategy.

On top, Wistia integrates with a vast range of other marketing tools like HubSpot, Adobe Marketo Engage, Mailchimp, and more. Through these integrations, businesses can use video viewing data to score leads and trigger automated workflows. 

Businesses leveraging Wistia’s all-in-one solution can enhance their video marketing strategies, improve engagement, and more effectively measure impact. 

Wistia pricing structures and tiers

Wistia pricing is both flexible and transparent, split across five different pricing tiers. You’ll find a breakdown of each below — listed prices are per month when billed annually, which unlocks a 20% discount. Free trials are available for all the paid plans as well.

Wistia pricing – Free

Cost: $0.

Wistia offers a free plan limited to a single user, perfect if you’re getting started with video marketing or simply want to test out the platform. 

The free plan includes 200 GB of bandwidth for streaming to your audience, although the video player does include Wistia branding. Screen and webcam capture is limited to 15 minutes per recording, and there’s an upload limit of 10 media files. Computer-generated captions and transcripts are included too. 

Users can view basic, high-level analytics like play count, engagement, and actions taken. Integrations include Zoom, and social media publishing directly to Facebook, LinkedIn, and YouTube. Customer support is available via email.

Wistia pricing – Plus

Cost: $19 per month ($228 per year).

The cheapest paid plan supports three users in total. The bandwidth limit is increased to 1 TB and the media upload limit to 75 with the first 20 files for free. 

Plus subscribers can remove Wistia branding from the video player and the max length for recordings is 30 minutes. You can also add basic CTAs anywhere within your videos, plus there’s support for email integrations too. 

Wistia pricing – Pro

Cost: $79 per month ($948 per year).

Wistia Pro plans include access for five users. As well as increased limits — 60 minutes per recording and up to 500 media files (first 50 free) — Pro users get access to a wider range of creator tools like lead capture forms, custom CTAs, and password-protected content. Pro users can host webinars up to one hour in length, limited to 100 attendees. 

More analytics tools are available, including heatmaps, A/B testing, and Google Analytics integration. There’s also live chat and priority support.

Wistia pricing – Advanced

Cost: $319 per month ($3,828 per year).

Advanced plans get access to the entire Wistia suite, with additional integrations for marketing automation and Facebook ads. 

Limits are more generous too — there’s access for up to 20 users, a media limit of 2,000 files (first 250 free), and a two-hour webinar limit for up to 500 attendees. 

In addition, businesses on the Advanced plan get a Customer Success Manager who can help with video marketing strategy or account management. 

Wistia pricing – Premium

Cost: contact sales.

Enterprise customers requiring greater usage volume can negotiate a custom plan. Here, the media upload limit is removed (first 1,000 files free), while webinar duration is increased to four hours and 2,500 attendees. There’s no user limit and bandwidth limits start at 2 TB. This plan also supports single sign-on (SSO).

Additional Wistia costs to consider

Wistia pricing can have a few additional costs to consider on top of your subscription plan. It’s worth noting that you’ll need to upgrade to the next tier if you run up against your plan’s limits — there aren’t overages for most plan limits, nor can you purchase features a-la-carte. 

You’ll find more details of additional Wistia costs below:

Extra media

Each Wistia plan has different limits when it comes to media. Included is what you can upload for free, beyond which you’ll have to pay per file. You can purchase additional uploads up to your plan’s total media limit. Here are the costs:

Webinar hosting overages

Pro and Advanced plans include webinar hosting capabilities up to certain duration and attendee limits. If you surpass these, there’s an overage charge of $1 per minute and per attendee. Premium plans can negotiate a custom overage charge for webinar hosting.

Human-generated captions and transcripts

All paid plans can order human-generated captions and transcripts from within the Wistia app. There’s an additional cost for this service, which typically depends on the duration of media being transcribed.

Other vendors offering video marketing platforms

There are multiple options when it comes to video marketing solutions, and it’s always worth considering alternative vendors as part of a robust procurement cycle. Here are three more providers and how they compare with Wistia:

Wistia pricing vs Vimeo

Vimeo is well-known for its high-quality streaming functionality with customization options like advanced privacy and branding settings. Its broader features are similar to those of Wistia, but with an increased focus on AI-generated content like scripts and text summaries. 

Typically, Vimeo pricing is cheaper compared to Wistia, making it an attractive option for creative professionals. However, its flexible plans can also cater to larger enterprises seeking video marketing functionality. 

Wistia pricing vs Loom

Loom offers broad video capture and editing features, although it leans more towards video messaging for colleagues and customer communication. It’s particularly ideal for internal business uses like collaboration, training, and tutorials.

‍Loom pricing includes a free plan with basic features, and its paid options are typically cheaper than Wistia. However, it lacks some of Wistia’s more advanced analytics features due to its stronger focus on communication.

Wistia pricing vs Vidyard

Like Wistia, Vidyard’s capabilities are focused towards video marketing and sales. It offers advanced analytics and deep integrations with CRM and marketing automation tools, so it’s a powerful solution for large enterprises looking to enhance lead generation and customer engagement.

Vidyard pricing is similar to the cost of Wistia, and may be more competitive in terms of cost due to more generous usage limits. Free plans are available, as are quote-based enterprise plans for more advanced requirements.

Wistia pricing – the Vertice verdict

Wistia is a compelling choice for companies seeking a comprehensive solution to enhance their video marketing capabilities. The pricing is relatively straightforward, although some users may find the plan limits too restrictive at the lower end. Of course, the additional features gained through upgrading may well be worth the extra cost. 

Want to access the lowest Wistia pricing? Consider partnering with Vertice. Our expert buyers enter procurement negotiation on your behalf, leveraging our exclusive pricing benchmarks to drive more favorable contracts at the lowest cost. 

What’s more, our SaaS Purchasing Platform helps you manage your entire software stack, providing greater visibility into license usage so you can optimize cost avoidance and save money during contract renewal management. To find out more, get in touch below.