The UK SaaS market: Europe's hotspot for tech innovation

Though the US dominates the estimated $172 billion SaaS market, the UK has rightfully earned its place as runner-up. With more than 2,000 SaaS companies, the booming UK SaaS sector is expected to nearly double in market value by 2025.The UK SaaS market has also attracted investor attention, with almost a quarter of 2021 UK equity funding flowing to UK SaaS startups. Given this, it’s no surprise that the UK has produced more tech unicorns than any European nation.Below is a listing of some of the leading UK SaaS categories, along with top players within each segment.,

Finance | Payments

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Company NameWise (Formerly TransferWise)HQLondon, EnglandYear Founded2011Headcount2,990Global Offices29Overview• Money transfer service that allows for international payments to be made up to eight times more cheaply than with a bank transfer• Wise Business — handles more than 50 currencies, uses two local transfers versus one international transfer for clients to make purchases and handle payroll,

Company NameGoCardlessHQLondon, EnglandYear Founded2011Headcount746Global Offices4,

Company NameCheckout.comHQLondon, EnglandYear Founded2012Headcount1604Global Offices14Get the pricing insights and discounting data for Checkout.com. ,

Company NameVerisk (Formerly Sequel)HQLondon, EnglandYear Founded1993Headcount405Global Offices4,

Company NameZepzHQLondon, EnglandYear Founded2010Headcount939Global Offices15,

Company NameRadiusHQCrewe, EnglandYear Founded1990Headcount877Global Offices10,

Finance | ERP

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Company NameSageHQNewcastle, EnglandYear Founded1999Headcount14,965Global Offices10Overview• ERP software solutions for accounting, HR management and payroll, helping businesses stay up to date with guidelines and legislation• Third-largest ERP software supplier in the worldFind out how much other companies are paying for Sage with Vertice's pricing and discounting insights.,

Company NameBrightpearlHQBristol, EnglandYear Founded2007Headcount186Global Offices2,

Company NameResource GuruHQLondon, EnglandYear Founded2011Headcount20Global Offices1,

Travel

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Company NameTripteaseHQLondon, EnglandYear Founded2013Headcount108Global Offices4Overview• Helps hotels gain direct bookings, eliminating booking aggregators with affiliate fees• Monitors OTA (online travel agency) undercutting with rate parity surveillance• Uses targeting, retargeting and AI to attract the most valuable guests and encourages them to book directly,

Company NameDuffelHQLondon, EnglandYear Founded2017Headcount74Global Offices2,

Company NameImpalaHQLondon, EnglandYear Founded2016Headcount114Global Offices2,

Company NameZamnaHQLondon, EnglandYear Founded2017Headcount74Global Offices2,

IT & Security

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Company NameOneTrustHQLondon, EnglandYear Founded2016Headcount3,163Global Offices10Overview• A world leader in providing privacy management software solutions for businesses, helping companies comply with international data security laws and gain visibility into how their internal data is used• Most widely-used platform for privacy, data governance and securityFind out how much other companies are paying for OneTrust with Vertice's pricing and discounting insights.,

Company NameSnykHQLondon, EnglandYear Founded2015Headcount1,165Global Offices4Find out how much you could save on your Snyk subscription.,

Company NameOnfidoHQLondon, EnglandYear Founded2012Headcount611Global Offices13,

Sales

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Company NameCognismHQLondon, EnglandYear Founded2015Headcount286Global Offices5Overview• Uses AI to generate B2B sales leads and provides sales teams with real-time data on people, events and companies to help users identify new business opportunities• Enriches CRM data to place qualified leads into sales funnel and identify customer behavior using machine learning,

Company NameAllegoHQNewcastle, EnglandYear Founded2013Headcount228Global Offices2,

Company NameLeadForensicsHQLondon, EnglandYear Founded2009Headcount917Global Offices6,

Company NameAirnowHQLondon, EnglandYear Founded2010Headcount51Global Offices3,

Company NameVizolutionHQSwansea, WalesYear Founded2013Headcount89Global Offices1,

Company NameLimitlessHQLondon, EnglandYear Founded2016Headcount98Global Offices1,

Company NameCoveoHQLondon, EnglandYear Founded2010Headcount46Global Offices4Overview• SaaS personalization company designed to aid e-commerce teams in creating highly-personalized and relevant customer experiences for website visitors• Uses machine learning and data analytics to collect, store and process personalized data that drives revenue,

Company NameDriftrockHQLondon, EnglandYear Founded2013Headcount30Global Offices1,

Company NameLoopMeHQLondon, EnglandYear Founded2012Headcount252Global Offices15,

Company NameScreenCloudHQLondon, EnglandYear Founded2015Headcount120Global Offices3,

Company NameOnalyticaHQLondon, EnglandYear Founded2009Headcount49Global Offices2,

Company NameSeenitHQLondon, EnglandYear Founded2014Headcount33Global Offices1,

HR

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Company NameSideways 6HQLondon, EnglandYear Founded2014Headcount34Global Offices1Overview• Provides employees with a virtual suggestion box and connects communication platforms that businesses are already familiar with• Organizations are able to find, track and prioritize the best suggestions and inform employees of idea implementation,

Company NamePerkboxHQLondon, EnglandYear Founded2015Headcount192Global Offices2,

Company NameBreatheHQLondon, EnglandYear Founded2012Headcount73Global Offices1,

Company NameBright HRHQManchester, EnglandYear Founded2015Headcount253Global Offices5,

Business Ops| Analytics

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Company NameBlack Swan DataHQLondon, EnglandYear Founded2011Headcount192Global Offices6Overview• Uses data science, technology and consumer behavior prediction tools to analyze internet data and combine it with internal company data• Trendscope tool contextualizes and identifies relevant trends, helping businesses make more informed decisions,

HQLondon, EnglandYear Founded2016Headcount41Global Offices2,

Company NameGoSquaredHQLondon, EnglandYear Founded2006Headcount9Global Offices1,

Company NameGeckoboardHQLondon, EnglandYear Founded2010Headcount31Global Offices2,

Company NameFullCirclHQWinnersh, EnglandYear Founded2006Headcount62Global Offices2,

Company NameChattermillHQLondon, EnglandYear Founded2006Headcount62Global Offices2, As the UK SaaS sector continues to grow at an impressive rate, it will be exciting to see how UK cloud innovation will have a major impact on businesses across the globe.Headquartered in London, Vertice is a SaaS purchasing platform that works on our customers’ behalf to simplify SaaS stack management, helping finance and procurement teams achieve cost savings and price transparency.Looking to save time and money on SaaS purchases and renewals? We can help. See for yourself how much we could save you with our free cost savings analysis.,